Results For "Rural"
67 News Found
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.
‘Rural marketing needs a sustainable, scalable model’
In Viewpoints By M4G Bureau - May 16, 2024
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.
Pioneering rural financial empowerment with purpose-driven OOH/DOOH
In Viewpoints By - January 08, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.
Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households
In Campaigns By M4G Bureau - May 26, 2023
By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states
Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence
In OOH News By M4G Bureau - March 08, 2023
HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.
RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June
In OOH News By M4G Bureau - June 03, 2022
The webinar is part of an ongoing webinar-series titled Decade of Change.
RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors
In OOH News By M4G Bureau - May 13, 2022
The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)
Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts
In OOH News By M4G Bureau - April 25, 2022
A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth
RMAI to organise fireside-chat focused on Evolution of Rural Marketing
In OOH News By M4G Bureau - April 22, 2022
The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change
Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 18, 2022
Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
