DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

Bangalore Metro enters fast lane, leg up for OOH

In OOH News By M4G Bureau - January 12, 2018

The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

EDMC invites bids for street light pole kiosks ad rights

In OOH News By M4G Bureau - December 28, 2017

The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years

AAI invites RFP for media rights at Khajuraho airport

In OOH News By M4G Bureau - December 27, 2017

The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee

DMRC awards co-branding rights at 14 stations to 5 firms

In OOH News By M4G Bureau - December 20, 2017

Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series