DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro

In OOH News By Bhawana Anand - August 17, 2020

In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro

Maha Metro to host a webinar to explore business ideas in Nagpur metro

In OOH News By M4G Bureau - August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

Transit media operators weighed down by growing revenue losses

In OOH News By Bhawana Anand - March 26, 2020

Getting transit media business back on the rails will be a gargantuan task, they maintain