Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

In OOH News By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

BMTC planning for more ad revenue streams

In OOH News By M4G Bureau - August 26, 2021

Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.

Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA

In OOH News By M4G Bureau - July 06, 2021

The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.

‘Credible data fundamental to OOH revenue growth’

In OOH News By Rajiv Raghunath - May 20, 2021

Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.

‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.

‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

In OOH Solutions By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.