Results For "Revenue"
203 News Found
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
Ocean Outdoor UK adopts new sustainability strategy
In OOH News By M4G Bureau - September 25, 2023
Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects
UK’s 75Media, Wildstone support Salford City Council’s push for revenues, public messaging
In OOH News By Rajiv Raghunath - August 31, 2023
Wildstone has developed 4 digital billboards that will be operated by 75Media
OOH global revenue tops $40bn in new WOO Global Market Index report
In OOH News By M4G Bureau - August 01, 2023
OOH market share against other media to go up to 5.1% from 4.7% in 2022
‘Campaign delivery matters’
In Viewpoints By Rajiv Raghunath - July 14, 2023
Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:
Argentina-based W351 planning for business footprints in India
In OOH Solutions By Rajiv Raghunath - May 26, 2023
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.
Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29
In OOH News By M4G Bureau - May 04, 2023
The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others
It’s our endeavour to create great aesthetics around the brand journey
In Gallery By - April 21, 2023
Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.
Ocean Outdoor wins planning consent for advertising “sleeve” around historic Marble Arch
In OOH News By M4G Bureau - April 03, 2023
Revenue raised will help conservation charity English Heritage repair the London landmark
‘MNC brands are increasingly drawn to our premium assets’
In Viewpoints By Rajiv Raghunath - March 20, 2023
Denise Levine, Chief Revenue Officer of Branded Cities shares her perspectives on the company’s business approach in an interview with Rajiv Raghunath.