Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

In OOH News By Bhawana Anand - April 04, 2018

The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

In OOH News By M4G Bureau - March 27, 2018

Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions

‘Only OOH likely to post net revenue growth in US in 2018’

In Research By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

SDMC achieves a new high in ad tax revenue earnings

In OOH News By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

BMTC ushers in infotainment on buses; new window for advertising

In OOH News By M4G Bureau - March 20, 2018

While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the passenger traffic, the investment cost and operations of the infotainment systems will be met from advertising revenues

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

AdWorld develops ‘I love Indore’ signage in Indore

In OOH News By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years