Punjab Govt directs ULBs to step up outdoor media tendering process

In OOH News By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

Railways non-fare revenue earnings in FY17-18 short of target

In OOH News By M4G Bureau - June 05, 2018

The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction

ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development

In OOH News By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Agra MC follows Delhi in making ground for unipoles

In OOH News By Bhawana Anand - May 07, 2018

The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Noida Authority engages EY to draw up new OOH guidelines

In OOH News By M4G Bureau - April 24, 2018

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year

Globally DOOH to grow at 12.60% CAGR during 2017-23

In Research By M4G Bureau - April 17, 2018

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

Dentsu Impact starts Bangalore operations

In OOH News By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

In OOH News By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year