Australian fleet firm P2P investing in digital cab advertising

In Digital OOH By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

Railways clarifies that media contracts shall not exceed 5 yrs

In OOH News By M4G Bureau - September 17, 2018

The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

DMRC to share with SDMC revenues from station branding

In OOH News By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

In OOH News By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

Hong Kong International Airport revenues buoyed by advertising

In OOH News By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

Vyoma Media appoints Vandana Sharma as Business Head East

In OOH News By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority