Lifestyle goes big on OOH in Kolkata

In OOH News By Nabamita Chatterjee - January 27, 2014

THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.

Activation versus OOH: Engagement is the winner

In Viewpoints By M4G Bureau - December 12, 2013

Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.

DDB Remedy launched in India through DDB Health & Lifestyle

In OOH News By VJ Media Bureau - May 13, 2013

The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.