‘OOH growth gathering momentum with DOOH, retail media expansion’

In OOH News By Vasant Jante - June 06, 2024

WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth

‘Building OOH partnerships with retail media networks’

In OOH News By Vasant Jante - June 06, 2024

Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

Retail media is revolutionising DOOH advertising

In OOH News By Vasant Jante - June 06, 2024

Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

In Digital OOH By M4G Bureau - May 20, 2024

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.

Zitcha, Venvee join forces to create an out of the box retail media product

In Digital OOH By M4G Bureau - May 13, 2024

Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

In OOH News By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network

Omnichannel retail media platform Zitcha expands into Europe with new UK office

In OOH News By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

In OOH Solutions By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences

In OOH News By M4G Bureau - January 12, 2024

Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.