Results For "Research"
103 News Found
TRA pens down list of India’s Most Attractive Brands
In Research By M4G Bureau - October 25, 2017
Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list
Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Can the Elephant befriend the Dragon?
In Research By M4G Bureau - July 11, 2017
More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
In Digital OOH By M4G Bureau - April 27, 2017
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
In Digital OOH By VJ Media Bureau - January 12, 2017
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media
Global Advertisers wins WCRC'Brand of the Year 2016-17' Award
In OOH News By VJ Media Bureau - December 26, 2016
OOH firm Global Advertisers has received the'Brand of The Year 2016-17 Emerging No.1' held on December 21 2016, at The Hotel Sahara Star, Mumbai. Global Advertisers won the award for innovative outdoor solutions in different sectors.
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016
In Digital OOH By Nabamita Chatterjee - August 16, 2016
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016
In OOH News By VJ Media Bureau - May 31, 2016
Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions