Results For "Research"
103 News Found
Commuter purchases add up to 14% of UK’s online spends: Study
In Research By M4G Bureau - January 30, 2019
The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
‘New technologies, research will augment OOH’
In Viewpoints By Bhawana Anand - January 11, 2019
Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium
New Research Shows +23% Uplift in Brand Metrics with DOOH
In Research By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
UK’s OOH revenue up 1.5% YOY
In Research By M4G Bureau - August 22, 2018
The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%
Initiate consumer data capture with a pilot: LV Krishnan
In OOH News By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity
In OOH News By M4G Bureau - August 02, 2018
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research
Amiya Chandra calls for deeper engagement of OOH in development initiatives
In OOH News By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry