Results For "Research"
103 News Found
DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer
In OOH News By M4G Bureau - June 17, 2020
In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India
Touchless gesture-based interfaces preferred by consumers: Ultraleap study
In Digital OOH By Rajiv Raghunath - May 28, 2020
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
In Research By M4G Bureau - April 24, 2020
An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B
Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice
In OOH News By M4G Bureau - February 10, 2020
He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy
Key speakers of 2nd Transit Media Talks
In OOH News By M4G Bureau - February 05, 2020
The show is going to be addressed by a mix of authorities, brand marketers and research analysts
BARC India appoints Mahendra Upadhyay as Chief Information Officer
In OOH News By M4G Bureau - December 11, 2019
Mahendra is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain
DOOH content followed by ads 5.1x more engaging: Ocean study
In Digital OOH By Rajiv Raghunath - September 27, 2019
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
10.8 million Australians of 14+ age see DOOH each week
In Research By M4G Bureau - September 26, 2019
According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
In Research By M4G Bureau - September 23, 2019
Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020
98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad
In Research By M4G Bureau - September 16, 2019
TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen