Malabar Gold enters Kolkata riding high on OOH

In OOH News By Nabamita Chatterjee - November 18, 2013

The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.

Times OOH releases handbook on Delhi's prime flyway

In OOH News By Bhawana Anand - September 10, 2013

Times OOH organized an event"Innovatus- Seek the Future” in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway”, a research based ready reckoner of unique OOH creative ideas for the DND Flyway, a prime OOH location in the capital.

Laqshya launches Research on Outdoor Audience Movement

In OOH News By VJ Media Bureau - May 27, 2013

The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.