Results For "Research"
103 News Found
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
75Media unveils its ESG plan in line with UN SDGs
In OOH News By Rajiv Raghunath - June 27, 2024
Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support the Goals.
From awareness to action: Mastering brand reach
In OOH News By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
In Digital OOH By Rajiv Raghunath - February 12, 2024
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
Metro and train advertising can enrich daily commute: JCDecaux report
In Research By M4G Bureau - September 08, 2023
The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.
US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida
In Digital OOH By Rajiv Raghunath - June 14, 2023
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury
In OOH News By M4G Bureau - June 13, 2023
An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing
Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury
In OOH News By M4G Bureau - June 02, 2023
A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.
Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns
In Digital OOH By Rajiv Raghunath - March 21, 2023
New research demonstrates a step change in the evolution of DOOH
Broadsign retains Out of Home Capital as Global Strategic Advisor
In OOH News By M4G Bureau - January 27, 2023
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.