US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

Declining consumer spends affect OOH Growth

In Research By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

Why suburban railway passengers matter to brand marketers

In Research By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Display panel market to reach USD 167.7 billion by 2024

In Research By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

Greater Hyderabad MC imposes monsoon ban on OOH

In OOH News By M4G Bureau - June 14, 2019

Media owners by and large support the move, though this year a couple of illegal hoardings have been reported in the city despite the ban

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

In OOH News By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone