Results For "Report"
235 News Found
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
In Research By M4G Bureau - May 14, 2020
A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report
Global ad budgets will be down 36% in the first half of 2020 says WFA report
In Research By M4G Bureau - May 14, 2020
The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
In Research By M4G Bureau - April 24, 2020
An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B
Publicis Groupe India launches report ‘Reboot To A New Normal’
In Research By M4G Bureau - April 16, 2020
Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report
Media & Entertainment industry could have knock-on effect: says KPMG report
In Research By M4G Bureau - April 14, 2020
Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.
‘Brands must show compassion & a sense of sacrifice in communication during pandemic’
In OOH News By Bhawana Anand - April 09, 2020
A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times
In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report
In Research By Bhawana Anand - April 01, 2020
The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue
WOO organises global conference call connecting national OOH bodies
In OOH News By Rajiv Raghunath - March 31, 2020
The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled
OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report
In Research By Bhawana Anand - March 30, 2020
Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%
At home media audience growing, says report
In OOH News By M4G Bureau - March 25, 2020
City lockdowns in the wake of COVIC-19 pandemic hurting OOH