Results For "Regulation"
29 News Found
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
We have no issue with tax structure but with by-laws: Anurag Bansal
In OOH News By Satarupa Chakraborty - October 15, 2015
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of the state.
Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty
In OOH News By Satarupa Chakraborty - October 14, 2015
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.
Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC
In OOH News By VJ Media Bureau - July 31, 2015
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.
OOH is highly influential, says Anupriya Acharya
In OOH News By VJ Media Bureau - July 28, 2015
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
Smita Jha to set the tone for OAC 2015 deliberations
In OOH News By VJ Media Bureau - July 07, 2015
Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
'Need definite OOH policies for heritage sites'
In Viewpoints By M4G Bureau - December 10, 2013
There is need for more definite rules and regulations regarding heritage zones like Park Street, Lalbazaar, Assembly House etc in Kolkata, says Mainak Chatterjee, Manager Marketing & Admin, Senco Gold Limited, as he shares with Outdoor Asia his thoughts on the OOH scenario in West Bengal.