Results For "Reach"
250 News Found
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
ABP News leverages OOH reach to drive audience engagement during polls
In Campaigns By VJ Media Bureau - May 19, 2014
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Reaching out in a snap!
In Gallery By - April 24, 2014
Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.
'Geo targeting & scientific planning will maximize reach in cities'
In Viewpoints By M4G Bureau - March 06, 2014
Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.
Dettol's new awareness partner: Dabbawalas!
In OOH News By VJ Media Bureau - December 19, 2013
The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.
Ambuja Cement builds connect at Odisha's Bali Yatra
In OOH News By Nabamita Chatterjee - December 10, 2013
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.
Medimix makes them go'Mirror, mirror"¦'
In OOH News By Bhawana Anand - December 02, 2013
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.
PMR appoints Anil Goyal as VP-Outdoors
In OOH News By VJ Media Bureau - November 27, 2013
Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.