Red Bull makes a strong case for work-life balance

In Gallery By Bhawana Anand - August 07, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

Red Bull makes a strong case for work-life balance

In Campaigns By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

DMRC ridership dips but network reach expands

In OOH News By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

Ad spends to grow 10.5% in India in 2018: DAN

In Research By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

‘Programmatic DOOH standards & technology are progressing’

In Viewpoints By Rajiv Raghunath - June 10, 2018

Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH

LATAM OOH entities form regional body ALOOH

In OOH News By M4G Bureau - May 24, 2018

ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador

Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports

In OOH News By M4G Bureau - May 15, 2018

The advertising was mainly directed at giving publicity to the government’s development programmes

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

In OOH News By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify