I&B Ministry to shortly release new guidelines for govt outdoor publicity

In OOH News By M4G Bureau - January 31, 2019

Sources indicate that the guidelines will be released in just a few days from now

Taproot Dentsu bags advertising mandate for Big FM

In OOH News By M4G Bureau - January 21, 2019

The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.

Read the newspaper & win a house, says ‘Sandesh’

In Campaigns By M4G Bureau - January 16, 2019

The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.

Outreach Advertising bags media right for Guwahati Railway Station LED Screen

In Digital OOH By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

KTM Bikes accelerates train wrap branding

In Gallery By M4G Bureau - November 28, 2018

Rapport WW will be handling the branding exercise for the brand, which utilizes the extensive reach of DMRC Blue

KTM Bikes rides high on train wrap branding

In Campaigns By M4G Bureau - November 27, 2018

Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity

Is BBMP missing large formats for citizen outreach initiatives?

In OOH News By M4G Bureau - November 19, 2018

Social media is the only alternative for the urban local body to engage the people of Bengaluru for the city ranking survey

OOH Industry to grow at 9.2% CAGR: KPMG Report

In Research By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

Outreach Advertising among Top 100 SMEs

In OOH News By M4G Bureau - August 10, 2018

The company made its way to the top amidst stiff competition – there were 33,000 nominations for the awards