BARC Week 15 impressions reach 15.47 billion

In OOH News By M4G Bureau - April 19, 2019

Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

BCC Marcom, Urban Clap reach out to techies in Chennai

In OOH News By Ria Banerjee - April 16, 2019

The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

How Dabur Gulabari reached out to women at the Kumbh

In Campaigns By M4G Bureau - March 08, 2019

The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams

Australia OOH industry net revenues reach A$927mn size in 2018

In OOH News By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

Outdoor LED display market to reach $22.4 bn by 2024

In Research By M4G Bureau - February 20, 2019

Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Hamam reaches out to Kumbh pilgrims with waterproof sarees

In Campaigns By M4G Bureau - February 14, 2019

The Hamam & Ogilvy initiative reinforces the brand’s #GoSafeOutside message aimed at empowering women

Global OOH LED display industry to reach $ 12.43bn by 2022

In Research By M4G Bureau - February 08, 2019

The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market