Times OOH initiating steps for surrender of BQS media rights in Mumbai city

In OOH News By M4G Bureau - June 01, 2020

BQS media commands widespread audience reach in the city

Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas

In OOH News By Ria Banerjee - May 18, 2020

The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

AAAI reaches out to Govt for key support

In OOH News By M4G Bureau - April 16, 2020

The association has made a representation to the I&B Ministry

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

upGrad goes contextual to get right framework for communication

In Campaigns By M4G Bureau - February 28, 2020

upGrad reaches to 1000+ corporates in 10 cities in association with CupShup

Bureau of Outreach & Communication working on OOH policy

In OOH News By Bhawana Anand - February 19, 2020

The draft policy is pending approval of I&B ministry

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

In Digital OOH By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

Oxfam India reaches to Gen-Z through cup branding

In Campaigns By M4G Bureau - February 07, 2020

The team distributed cups in colleges & universities across the Delhi & NCR region