Results For "Rajiv-Raghunath"
107 News Found
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
‘Brands & agencies see value in transit media advertising’
In Gallery By - October 03, 2022
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
‘It’s imperative to work toward reinventing oneself every year’
In Gallery By - September 07, 2022
Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai
‘DOOH in Outdoor Advertising is on the ascendancy’
In Viewpoints By Rajiv Raghunath - September 05, 2022
Tim Bleakley, CEO, Ocean Outdoor talks about DOOH prospects in the context of the attention economy and it's impact in outdoor advertising. Edited excerpts of the interview with Rajiv Raghunath.
_152_260.png "‘We’re confident that programmatic will revolutionise OOH in Asia’")
‘We’re confident that programmatic will revolutionise OOH in Asia’
In Digital OOH By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.
‘For OOH, attention metrics are good news’
In Viewpoints By Rajiv Raghunath - August 29, 2022
Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts:
‘Global OOH undergoing massive digital transformation’
In Viewpoints By Rajiv Raghunath - August 24, 2022
Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), shares her perspectives on the global OOH ecosystem, ad-tech trends, startups, etc., in an interview with Rajiv Raghunath.
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC
In OOH News By M4G Bureau - August 17, 2022
The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
