‘Digital Printing Industry Directory – West India’ launched at OAC 2019

In OOH News By Mohit Manghani - July 30, 2019

The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone

Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath

‘Mall media is specialist business’

In Viewpoints By Rajiv Raghunath - January 16, 2018

Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath

‘DOOH will soon take the centre-stage’

In Viewpoints By Rajiv Raghunath - October 27, 2017

Aninda Banerjee, MD, ENKON, talks about his firm’s outlook on DOOH media in an interview with Rajiv Raghunath

‘Unified data key to effective OOH planning’

In Viewpoints By M4G Bureau - August 31, 2017

Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:

‘We have plans to promote DOOH in a big way’

In Digital OOH By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

OOH clutter must be redirected to beautify the city landscapes

In OOH News By Nabamita Chatterjee - March 23, 2016

In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.

Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts: