Results For "Rajesh-Radhakrishnan"
13 News Found
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.
Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations
In Campaigns By M4G Bureau - February 09, 2024
The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa
Pioneering rural financial empowerment with purpose-driven OOH/DOOH
In Viewpoints By - January 08, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.
Vritti iMedia on eco-drive at 500+ bus stations
In OOH News By M4G Bureau - June 27, 2022
Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.
Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp
In Campaigns By M4G Bureau - April 21, 2022
The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.
Experiential marketing: The right choice to sell fintech in rural markets
In Viewpoints By M4G Bureau - September 15, 2021
Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
Dabur launches campaign to relieve exam stress of JEE & NEET aspirants
In Campaigns By M4G Bureau - September 24, 2020
Rheumatil oil massage centers were set up across JEE and NEET centers in cities such as Lucknow, Allahabad, Kanpur, Varanasi, Patna and Bhopal
Dabur serves ‘Kaada’ to police personnel as immunity booster
In Campaigns By M4G Bureau - September 21, 2020
Organised for almost a month, the drive aims to improve the immunity of Corona warriors
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements