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2 News Found
OOH + activation creates buzz for Hiland Greens
In Campaigns By Nabamita Chatterjee - April 02, 2014
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .
Star Jalsha's transit wedding bash for Kolkata
In Campaigns By Nabamita Chatterjee - August 17, 2013
Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.