CASHurDRIVE bats for Kings XI Punjab as official outdoor partner

In Campaigns By Bhawana Anand - May 05, 2015

The OOH solutions firm has bagged the rights for the second successive year

CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

Microsoft Lumia 730 grabs attention through OOH

In Campaigns By Bhawana Anand - December 23, 2014

Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.

BMTC advertising options will increase once we launch our ITS: Ekroop Caur

In Viewpoints By M4G Bureau - October 07, 2014

Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:

Railways open to new & innovation OOH media: Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - September 30, 2014

Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:

Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner

In Viewpoints By M4G Bureau - September 10, 2014

In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

MTS travels around Delhi with auto branding

In Campaigns By Bhawana Anand - July 29, 2014

As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Innovation is key to success in the outdoors: Ajay Raghuvanshi

In Viewpoints By M4G Bureau - June 11, 2014

Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.