Impact of COVID-19 on Global Ad Spend

In Research By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

RailTel publishes RFP to establish RDN for two regions

In OOH News By M4G Bureau - March 26, 2020

The participants have been asked to submit bids by the 4th, May 2020 and meetings will be held online

At home media audience growing, says report

In OOH News By M4G Bureau - March 25, 2020

City lockdowns in the wake of COVIC-19 pandemic hurting OOH

Appreciative Gratitude-From Vadodara to Jabalpur

In Digital OOH By M4G Bureau - March 23, 2020

Khushi Advertising planned for a loud cheering at airports through digital media

Bathinda city sole ad rights allotment challenged

In OOH News By Bhawana Anand - March 23, 2020

Firms move court challenging the MC’s handling of tendering process

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

Three Creative Agencies enter in WARC Effective 100 rankings

In OOH News By M4G Bureau - March 23, 2020

WARC Rankings are a global index of creative, effective and media excellence in advertising