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Outdoor Asia June Edition: Out Now
In OOH News By M4G Bureau - June 11, 2020
The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19
The Advertising Club announces interactive digital debate series “VICE & VERSA”
In OOH News By M4G Bureau - June 10, 2020
A tri part novel series of exciting Debates on subjects where the jury is still divided on the answer
Group M ropes in Ajay Mehta as MD for Kinetic Advertising India
In OOH News By M4G Bureau - June 09, 2020
The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar
Rachana Lokhande resigns from Kinetic Advertising India
In OOH News By M4G Bureau - June 09, 2020
Ajay Mehta will be taking over as CEO of Kinetic India
Maharashtra, Gujarat large format media owners forestall cyclone damage
In OOH News By Pray Jani - June 05, 2020
Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice
‘Tier I OOH market recovery will be gradual, at best’
In OOH News By Bhawana Anand - June 05, 2020
Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow
OOH relevancy likely to grow as technologies reshape marketing
In Research By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
US Advertising ropes in Bharat Rajamani as CEO
In OOH News By M4G Bureau - June 02, 2020
Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
In Digital OOH By Rajiv Raghunath - June 02, 2020
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
Early advertisers will get 5x advantage in OOH’
In OOH News By Bhawana Anand - June 02, 2020
Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal