Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

In Digital OOH By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Ultraleap TouchFree app turns public touchscreens touchless

In Digital OOH By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

Nashik civic body to announce revised tenders on unanimous rejection

In OOH News By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation

Acko launches new campaign to save consumer’s time and money

In Campaigns By Pray Jani - October 06, 2020

Handled by Kinetic India, the insurance brand innovates to take the lead in the category

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

In OOH News By M4G Bureau - October 05, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

In OOH News By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed

DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising