‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today

In OOH News By M4G Bureau - October 29, 2020

The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

In Research By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

In OOH News By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

In Campaigns By M4G Bureau - October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

In Digital OOH By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

DMRC invites bid for exclusive advertising rights on Line 8

In OOH News By M4G Bureau - October 22, 2020

The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping