JCDecaux accentuates Dubai International Airport with iconic site

In Digital OOH By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

Ludhiana civic body plans to impose heavy penalty on illegal media

In OOH News By M4G Bureau - November 10, 2020

The officials of Ludhiana Municipal corporation is going to present a resolution in the General House meeting today

Nikita Das appointed to handle marketing & advertising for Hyatt Hotel

In OOH News By M4G Bureau - November 09, 2020

Nikita has more than a decade experience of Marketing Communications & Advertising industry

Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data

In OOH News By M4G Bureau - November 09, 2020

The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

In OOH News By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

In OOH News By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

‘Use of audience data tools will induce advertisers to spend more on OOH’

In OOH News By M4G Bureau - October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings