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Storia Foods partners with CASHurDRIVE for product sampling
In Campaigns By M4G Bureau - January 21, 2021
The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry
In OOH Solutions By M4G Bureau - January 20, 2021
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
Leafberry creates landmark DOOH site in Ludhiana
In Digital OOH By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
TN permits movie halls to operate with full capacity
In OOH News By Bhawana Anand - January 06, 2021
Theatre operators are hopeful of getting permits for running in other states as well
Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
In OOH News By Bhawana Anand - December 30, 2020
The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation
DMRC opens bid for metro trains’ exclusive advertising rights
In OOH News By M4G Bureau - December 29, 2020
The tender includes Line no 1 i.e. Red line for 9 years of duration
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Philips PPDS launches new LED range with unique features
In OOH Solutions By M4G Bureau - December 18, 2020
The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs
Purplle appoints Essence as integrated media agency of record in India
In OOH News By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers