COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

In Digital OOH By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

VIVO India back as Title Sponsor for IPL 2021

In OOH News By M4G Bureau - February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Tourism industry back to wooing travelers with airport advertising

In Campaigns By M4G Bureau - February 18, 2021

State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

In OOH News By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

Ahmedabad unit of Western Rlys launches ad tenders in bulk

In OOH News By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

Bisleri partners with Alakh Advertising for a fizzy campaign

In Campaigns By Bhawana Anand - February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads