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Moving Walls Group launches e-commerce platform VideOOH.Deals
In Digital OOH By Rajiv Raghunath - March 15, 2021
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO
In OOH News By M4G Bureau - March 12, 2021
Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network
It’s green all the way for Assembly election OOH campaigns in Kerala
In OOH News By M4G Bureau - March 09, 2021
Election Commission has empowered the district election officer to take legal action against parties violating the mandate
Facebook celebrates ‘More Together’ on OOH
In OOH News By M4G Bureau - March 08, 2021
The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.
Notice issued for removal of PM images in BJP’s WB campaign
In OOH News By M4G Bureau - March 05, 2021
The Election Commission of India has issued strict notice for the removal of hoardings carrying PM Narendra Modi’s images in the state within 72 hours
dentsu report maps changing consumer trends
In Research By M4G Bureau - March 05, 2021
dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations
Prem Shankar Jha resumes role as Dy Commissioner of SDMC
In OOH News By Bhawana Anand - March 01, 2021
His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city
Southern Railway announces new tenders for exclusive advertising rights
In OOH News By M4G Bureau - February 26, 2021
The tenders are for conventional OOH formats and display publicity on BMI kiosks
Cab advertising back on growth gear
In OOH News By Bhawana Anand - February 25, 2021
Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising
Cinepolis & Himalaya Drug Company join hands for safety standards
In OOH News By M4G Bureau - February 25, 2021
Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership