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Moving Walls’ LMX partners Australian online ad platform CAASie
In Digital OOH By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
‘OOH is where we can exercise most creativity’
In OOH News By - April 21, 2021
Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.
Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media
In Digital OOH By Rajiv Raghunath - April 21, 2021
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
Crystal Diamond shining bright in Coimbatore
In Campaigns By M4G Bureau - April 20, 2021
Innovative displays amplify the brand’s ‘pure and natural’ offering.
LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22
In OOH News By M4G Bureau - April 19, 2021
Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.
‘We do see a spring awakening for the industry’
In Viewpoints By Rajiv Raghunath - April 19, 2021
Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.
Japan’s Eneos goes OOH to grab market share in India
In Campaigns By M4G Bureau - April 15, 2021
The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.
Hombale Films packs a punch for Yuvarathnaa campaign
In Campaigns By M4G Bureau - April 13, 2021
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
‘We independently verify campaign facts, at scale’
In Viewpoints By Rajiv Raghunath - April 13, 2021
Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data