‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel

In OOH News By Rajiv Raghunath - May 15, 2021

US Advertising has promoted the TV channel through its subsidiary US Broadcasting India Pvt Ltd.

Outdoor Advertising Awards (OAA) Contest is back

In OOH News By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

In OOH News By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

OMIG pilots test best use of location data for securing superior campaign ROI

In Digital OOH By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

QR codes add more miles to static OOH

In Digital OOH By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.