Swiftmile engages Broadsign to power global programmatic micromobility ad network

In Digital OOH By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

In Digital OOH By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

In Digital OOH By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

Meehiir Desai joins Fullerton India as Head of Marketing

In OOH News By M4G Bureau - July 05, 2021

Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

Quan Media, AdQuick in strategic partnership

In OOH News By M4G Bureau - July 02, 2021

The partnership between leading OOH player Quan Media Group and AdQuick, the North American leader in OOH advertising software, aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform.

‘Shift to audience based monetisation model’

In Digital OOH By Pray Jani - June 30, 2021

Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.