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‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
Anupriya Acharya re-elected President of AAAI
In OOH News By M4G Bureau - October 05, 2021
Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.
Bayer names WPP’s MediaCom as Global Media Agency
In OOH News By M4G Bureau - October 01, 2021
MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.
Art for tea’s sake and tea for Tamilians…
In Campaigns By N Jayalakshmi - September 29, 2021
Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
In OOH News By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
dentsuMB wins mainline advertising mandate for TVS Raider in India
In OOH News By M4G Bureau - September 23, 2021
As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.