Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly

In Digital OOH By Rajiv Raghunath - July 06, 2022

The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)

Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 06, 2022

Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics.

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022

In OOH News By M4G Bureau - July 05, 2022

Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18

Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Shree Advertising & Marketing takes up branding rights at Imagicaa theme park

In OOH News By Prantika Ghosh - July 04, 2022

The branding rights have been acquired for a period of 5 years.

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

In OOH News By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.