‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development

In OOH News By M4G Bureau - June 27, 2023

Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

Celebrated Actor & Padma Shri Awardee Manoj Bajpayee to address Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 23, 2023

Manoj Bajpayee will be speaking on the theme of ‘Getting the best out of life's roller-coaster rides’

Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more

In OOH News By M4G Bureau - June 22, 2023

The advertising veteran passed away on Tuesday in Mumbai.

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

Joy Bhattacharjya, CEO of Prime Volleyball League, Author, Analyst to anchor The Quintessential OOH Quiz at OAC 2023

In OOH News By M4G Bureau - June 20, 2023

The quiz contest will be open to all delegates attending the convention.

Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign

In Campaigns By M4G Bureau - June 19, 2023

The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.

StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 19, 2023

US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.