Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising

PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 05, 2023

Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’

‘Static and DOOH media work in tandem’

In Digital OOH By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 04, 2023

Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘DOOH cut out for great storytelling’

In Digital OOH By M4G Bureau - July 03, 2023

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

In Campaigns By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.