Results For "RTI"
2454 News Found
ITC's tobacco control quick fix goes big on OOH
In OOH News By Nabamita Chatterjee - December 30, 2013
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
Tata Docomo hits a new note with"Open Upâ€
In OOH News By Nabamita Chatterjee - December 27, 2013
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
E&G Global Estates promotes Green project
In OOH News By MunmunSaha - December 20, 2013
E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.
Vijaya Advertising acquires rights for Bangalore Metro lines
In OOH News By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Kolte Patil's message in a Match Box!
In Campaigns By MunmunSaha - December 18, 2013
Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.
Activation versus OOH: It's all about synergy
In Viewpoints By M4G Bureau - December 13, 2013
Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.
Activation versus OOH: The multiplier effect
In Viewpoints By M4G Bureau - December 12, 2013
Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.
'R..Rajkumar': The new OOH hero
In OOH News By VJ Media Bureau - December 09, 2013
Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.
'OOH should be innovative, engaging and participative'
In Viewpoints By M4G Bureau - December 06, 2013
Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.
