Results For "RTI"
2411 News Found
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Bloomberg launches artistic DOOH at London Airport
In Digital OOH By VJ Media Bureau - June 09, 2014
Around 3.4 million passengers travel through London City Airport each year
Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai
In OOH News By Bhawana Anand - May 29, 2014
Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display
Jagran Solutions bags 4 metals at WOW Awards
In OOH News By VJ Media Bureau - May 27, 2014
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
Pakistan Advertisers Society initiates development of OOH audience currency
In OOH News By VJ Media Bureau - May 23, 2014
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi
2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each
In OOH News By Nabamita Chatterjee - May 22, 2014
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Laqshya Media Group brings on board Sai Nagesh with dual roles
In OOH News By Bhawana Anand - May 22, 2014
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster
In OOH News By Nabamita Chatterjee - May 21, 2014
The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city