Results For "RTI"
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IOAA Credit Control Council strengthens action against defaulting firms
In OOH News By Rajiv Raghunath - August 04, 2014
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
Media 360 Degree builds domineering presence for'Bigg Boss Season 2'
In Campaigns By VJ Media Bureau - July 29, 2014
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units
Dentsu Aegis Network acquires majority stake in Milestone Brandcom
In OOH News By VJ Media Bureau - July 28, 2014
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
IOAA elections on Sept 19, nominations to be filed by Aug 16
In OOH News By VJ Media Bureau - July 28, 2014
The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA
ACCA reinforces its presence in South Asia
In Digital OOH By VJ Media Bureau - July 26, 2014
PSI strategically captured student dominated locations for the campaign
Global Advertisers executes SBI outdoor campaign across 21 cities
In Campaigns By Bhawana Anand - July 24, 2014
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.