Results For "RTI"
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'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner
In Viewpoints By M4G Bureau - September 10, 2014
In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
A Season of Opportunities
In OOH News By Nabamita Chatterjee - September 08, 2014
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.
Global Advertisers wins award
In OOH News By VJ Media Bureau - August 27, 2014
Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector
Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport
In OOH News By VJ Media Bureau - August 26, 2014
Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days
USI Media crafts innovative street furniture in Bangalore
In OOH News By Rajiv Raghunath - August 19, 2014
The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP
Srishti Communications plans to double battery carts at railway stations
In OOH News By Rajiv Raghunath - August 13, 2014
These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media
DDB Mudra North appoints Subhashish Dutta as Senior Creative Director
In OOH News By VJ Media Bureau - August 12, 2014
Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising
Midas Group bags outdoor rights for Aligarh city
In OOH News By Bhawana Anand - August 06, 2014
The media owning firm will have rights on some 1 lakh sq. ft advertising space covering different zones of the city
Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan
In Campaigns By VJ Media Bureau - August 06, 2014
The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones