Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi

In OOH News By Nabamita Chatterjee - November 12, 2014

The agency has the ad rights on about 16,500 sq. ft. at the stadium for the India-Sri Lanka one-day international on Nov 16

IOAA strives to reinforce compliance norms with revised draft SOP

In OOH News By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

Amar Ujala launches OOH wing Autdoors

In OOH News By VJ Media Bureau - November 03, 2014

One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.

Bisleri brings in Urzza through OOH

In OOH News By Jubilee Cardozo - November 03, 2014

The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.

CenturyPly takes campaign to greater heights

In Campaigns By Nabamita Chatterjee - October 28, 2014

The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Mattel Toys creates impact with larger-than-life display of Hot Wheels

In OOH News By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

OLX talks about users' success stories through OOH

In Campaigns By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages