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Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru
In OOH News By Rajiv Raghunath - February 19, 2015
Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign
Reshu Advertising receives prestigious award from UP Govt
In OOH News By VJ Media Bureau - February 11, 2015
OOH firm Reshu Advertising has received the prestigious Dr Ram Manohar Lohia Laghu Udyog Award from the Uttar Pradesh Government for its pioneering work in the area of media and advertising.
Taco Bell rings loud in Bengaluru
In Campaigns By Bhawana Anand - February 11, 2015
Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'
TIMDAA gets over 200 unique advertisers on digital network
In OOH News By Bhawana Anand - February 02, 2015
Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - Tâ€.
Bright Outdoor acquires ad rights on Mumbai Monorail media
In OOH News By VJ Media Bureau - January 29, 2015
The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches
DMRC invites bids for ad rights on outside civil structures
In OOH News By Bhawana Anand - January 29, 2015
The advertisements are allowed on all locations in between stations on piers, viaducts, bridges, retaining walls, exterior walls of stations and other civil structures - excluding inside stations
We'll develop the best audience measurement system: Tony Jarvis
In OOH News By Bhawana Anand - January 19, 2015
Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
Mr. M goes larger than life at Cyber Hub-Gurgaon
In Campaigns By Bhawana Anand - January 16, 2015
DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.
Carat bags IndiaFirst Life Insurance's media account
In OOH News By VJ Media Bureau - January 14, 2015
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
Ambala Division of NR invites EOI for ad rights at stations
In OOH News By Bhawana Anand - January 12, 2015
Interested parties should have a minimum experience of two years in the field of advertising