NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

Network Media Solutions crafts innovative media at Goa beaches

In OOH News By Kristle Vaz - June 12, 2015

The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising

Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

TIMDAA gets ISO 27001 certification

In OOH News By Bhawana Anand - June 02, 2015

As per international ISO norms, TIMDAA was examined and audited for 24 mandatory policies and 180 postulates

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

CASHurDRIVE teams up with Crayons Advertising

In OOH News By Bhawana Anand - May 13, 2015

CASHurDRIVE's will offer a bouquet OOH solutions including traditional OOH offerings to Crayons Advertising's clients

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Signpost India to construct designer bqs in Bengaluru

In OOH News By VJ Media Bureau - May 11, 2015

The OOH is investing in the project against the projected revenue generated through advertising rights to sustain and handle the bus queue shelter advertising in Bengaluru

OOH leaders draw up growth agenda for TN OOH business

In OOH News By VJ Media Bureau - May 11, 2015

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'